Lindsay Rice and Inroble International Inc Extend Partnership for Third Season

(TORONTO, ON) Lindsay Rice announces the renewal of a partnership with Inroble International Inc for a third racing season.


Lindsay Rice and Inroble International Inc began their partnership in 2017, and now extend their relationship for a third season into 2019.


Their relationship began when Lindsay Rice was piloting the #18 Porsche 911 in her second year of amateur/semi pro racing. In this time, the two have seen three category wins, and over seven podiums in the past two seasons together.

Inroble International Inc is a manufacturer and supplier of performance and replacement brake products. They are operated from their headquarters in Concord, ON and have a manufacturing facility in China. Inroble International Inc specializes in brake rotors, pads, drums, and wheel bearings.

Since 2017, Lindsay and Inroble International Inc have focused on brake rotor performance assessment through Lindsay’s racing program and testing days. This has allowed Inroble to improve their brake product line up based on the results from their technical and mechanical stress tests of the rotors performance on Lindsay’s race car.

Inroble International Inc and Lindsay Rice look forward to 2019 with their eyes on contending for the 2019 Canadian Touring Car Championship in the TCR category.




Lindsay Rice speaks on the partnership extension, "To have Inroble International and Rice Racing in partnership for a third year in a row is a really meaningful announcement for me to make. Inroble International and I have two amazing years to look back on together already. First in the Porsche 911, and then in the Audi RS3 LMS. Through the past few years, I have worked with them very closely behind the scenes - in trade shows and marketing and sales initiatives - and I can say that they are an absolutely amazing company with a big heart in the automotive community. Their belief in my program is what keeps me going. Thank you Inroble and I look forward to our third year together!!”

Michael Zhao, Vice President of Inroble International speaks on the season ahead, "We are very excited to partner with Lindsay for the 2019 season. Working closely with her and our engineering team ensures us to create the best brake product to perform under the highest pressures and stresses of racing. We have seen some great results from the past two seasons which has helped us to develop our brake rotors further, to give our customers the best products on the market.”

"I can easily say that Inroble International has a permanent spot in the Rice Racing team family, because I wouldn't be where I am now without their amazing support." says Lindsay.

Watch for the Inroble International branding on the Audi RS3 LMS race car in the Canadian Touring Car Championship in 2019.

About Inroble International Inc

Established in 1992, Inroble International Inc. distributes high-quality brake system replacement components. Inroble International's specialties are Automotive and Light Truck Medium and Heavy duty Brake Rotors, Brake Drums, and Brake Pads. Inroble’s iron foundry facility is TS16949 certified, where the most stringent Quality Control practices and modern manufacturing methods are utilized. They also maintain Warehouses and Sales Representation throughout Canada.

About Rice Racing:

Rice Racing is a professional motorsports team, owned and operated by semi pro race car driver Lindsay Rice. The team has been competing in North American motorsport since 2016, and has since won 3 first places and has had over 13 podiums. In 2019, the team will be supporting the #18 Rice Racing Audi RS3 LMS TCR race car. Rice Racing Apparel is a division of Rice Racing, where fans can purchase clothing made by the Rice Racing team. Apparel items can be found here: www.riceracing.ca.

About Lindsay Rice:

Lindsay Rice, CEO of Rice Racing and driver of the #18 Rice Racing Audi RS3 LMS is a semi-pro female driver competing in motorsport across North America. In a short 3 year racing career, Lindsay she has achieved over 13 podium finishes and holds 3 title wins. Lindsay is an athlete, and an established businesswoman in marketing and brand recognition. For more information on Lindsay, please visit: www.lindsayrice.ca

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